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The public extension system is constrained to
meet the expectations of farmers in terms of quality advisory
services and their timeliness. The private extension services have
got the inherent limitation of not covering all the farmers for all
the crops in all the regions. Given the scenario, it is
imperative to find newer ways of reaching out to the farmers to
provide quality advisory services at a low cost.
With the
above in mind, Ministry of Agriculture, Govt. of Indiahas taken up
an initiative to use Mass Media for Agricultural Extension. To
implement this initiative, MANAGE is assigned with the
responsibility of capacity building of personnel from agriculture
and development departments, scientists from SAUs and ICAR and
functionaries from Doordarshan and All India Radio in the use of
mass media to create and deliver the agricultural programs for
farming community. |
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