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MASS
MEDIA SUPPORT TO |
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The
public extension system is constrained to meet the expectations of
farmers in terms of quality advisory services and their timeliness.
The private extension services have got the inherent limitation
of not covering all the farmers for all the crops in all the regions.
Given the scenario, it is imperative to find newer ways of
reaching out to the farmers to provide quality advisory services at a
low cost. With
the above in mind, Ministry of Agriculture, Govt. of India has taken up
an initiative to use Mass Media for Agricultural Extension.
To implement this initiative, MANAGE is assigned with the
responsibility of capacity building of personnel from agriculture and
development departments, scientists from SAUs and ICAR and functionaries
from Doordarshan and All India Radio in the use of mass media to create
and deliver the agricultural programs for farming community.
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