INTRODUCTION

Importance of Agri-business Management

The on-going structural changes in the economy have resulted in major shifts in the Indian agricultural scenario. The primacy of subsistence orientation is yielding place to commercialisation, opening up vast opportunities for value addition, packaging and exports of agricultural products, with strikingly high levels of technology. The policies of globalisation have taken Indian agriculture into the global village, opening up unprecedented opportunities as well as great challenges. These and other concomitant forces of change are placing significant demands for managerial skills in the Agri-Business sector.

PGPABM @ MANAGE. A pioneer in Agri-Business Management Education

With little focus on development of managerial skills, in the undergraduate curriculum, our young agricultural graduates find it difficult to function effectively as managers in Agri-Business firms, which have emerged as their most important employers. The PGPABM is MANAGE's response to this situation. The programme aims at enabling meritorious agricultural graduates to acquire the critical competencies to function as effective Agri-Business managers. The excellent response from leading Indian and Multinational Agri-Business companies in placement of students as Management Trainees and their interest in assigning Summer Projects to them, fully validate the launching of the programme.

The programme, launched in 1996, is recognised by the All India Council for Technical Education. . On completion of the programme, successful candidates are awarded with the Post Graduate Diploma in Agri-Business Management.