KISAN KI MANDI (RYTHU BAZAAR): A Concept for Market-Driven Agricultural Development MANAGE, as a part of its activities has evolved a model concept of the Kisan ki Mandi or the Farmer's market. This is based on the initial experiences of States like Punjab and Andhra Pradesh. The basic concept hinges on the objective of building up farmer's prosperity. All these years farmers have been performing the role of producers of commodities. Though over the years, through the extension guidance provided to them they have excelled in increasing production, but their prosperity has hardly been transformed. This is due to their lack of knowledge and control on the marketing of their produce. As such Kisan Ki Mandi is an exercise to build up farmers orientation to market and in turn to increase their income and prosperity. Hence, the essential philosphy behind the above model is to help the farmers not only to control his production of commodities but also to take the role of seller of his produce in the market. This would lead eventually to build up farmer's prosperity and consumer satisfaction. This is also a mechanism to avoid middlemen and help consumers by providing fresh products from the farm. Objectives The idea of establishing Ryuthu Bazaars was to achieve the following objectives:
Commodities to be marketed : All commodities that a farmer and his farm produces will be marketed in the Kisan Ki Mandi. It would include vegetables, flowers, fruits, cereals, eggs, milk, meat, Honey, seeds, saplings etc. Apart from the above all products that the farmer needs for their production _____ would be provided in the Bazaar. Various services required for both the consumers and sellers will be provided on cost basis at the Bazaar such as Bank, STD Booth, etc. Over a period of time, all the Bazaars would be connected through internet facilities with prices across the various markets available on board on an on-line basis. This would help change the present role of farmer from just producers to marketers and enable them to decide the best place to sell the produce on a given day. Due to the convenient interface between consumers and farmers the needs of the consumers also direct the farmers to replan the farm production strategy making it market driven. The Kisan Ki Mandi's are farmer owned and farmer managed with government falicitation in the initial years. Accordingly, only farmer will be permitted to market their produce by issue of Identity cards. The government will provide a one time of the capital for infrastructure and over the years the model envisages self-sufficiency in its operation and management. Training Programmes for Block Technology Teams Under NATP (Maharashtra) Pg. 3…Two training programmes for Block Technology Teams under the National Agricultural Technology Project (NATP) were organised at Mahatma Phule Krishi Vidyapeeth (MPKV) Rahuri (Dist. Ahmednagar) during July 19-24, 1999 and July 26-31, 1999. The first programme was inaugurated by Dr.Subhash Puri, Vice-Chancellor, MPKV Rahuri with the latter by Dr.S.S.Magar, Dean, Faculty of Agriculture and Director of Extension Education MPKV, Rahuri. In all, 45 block level officers from concerned departments namely, agriculture, Horticulture, Animal Husbandry, Veterinary, Sericulture, Fisheries, Social Forestry and Krishi Vigyan Kendras attended the programmes. Objectives: The programmes aimed at orienting the participants towards the conceptual and operational details of NATP and sensitising them about various components of NATP. The specific objectives of the programmes were:
Design: The programme contents were covered through lecture-cum-discussion sessions, group tasks, group assignments and field visits. During fields visits the participants adopted various PRA techniques like group interviews, transect walks, ranking etc. The field visits enabled the farmers to appreciate the field problems, identify solutions and alternate production strategies. Necessary training input was provided by MANAGE facilitators. Following the field visit, the participants were put in group exercise for preparing a plan of activities to be included in the BAP. In the back-at-work plan session, they put forth their roles and responsibilities in NATP in general and preparation and execution of BAP, in particular. The programme was coordinated by Shri A.K.Haral, Consultant, MANAGE, Shri A.L.Lamble, Dy.P-D ATMA, Dr.S.N.Kasole, MPKV and Shri Manoj , T.A. O/o SAO MANAGE organised a 'Facilitators Development Workshop' during August 30-September 4, 1999 with the following objectives: 1. To exchange views on emerging subjects in the area of Agricultural Extension Management and allied areas. 2. Orient participants to the new series of programmes on 'New Dimensions of Agricultural Extension Management' and MANAGE philosophy for organising these courses. 3. Discuss/ develop and finalise inputs for different modules to be incorporated in the Banner programmes 4. Identify new consultancy-cum-training and research projects in different states for future collaboration with MANAGE. The workshop was attended by 29 facilitators from different states. During the workshop, the facilitators also interacted with external resource persons viz. Dr. Shaul Manor, Mr. Yoseph Elkana from Israel, Prof. K.S. Bhat, Director, Centre for Strategic Direction from Bangalore and Dr. B.R.Virmani, Director, Centre for Organisational Research & Development(M). A visit was arranged to the Rythu Bazar at Mehdipatnam and National Informatics Centre (NIC). The workshop was coordinated by Dr. B.D. Tripathi, Deputy Director, MANAGE. IV Banner Programme New Dimensions in Extension Management MANAGE has launched a series of programmes on " New Dimensions of Extension Management" for Joint Directors/District Level Officers/ Heads of Agriculture and allied departments in different states. The purpose is to orient senior Agricultural Extension personnel to key issues in extension management. Objectives
The contents of the Programme include Extension Management - background and future challenges; Man Management; Cyber Extension; Agri-Business Scenario; Natural Resource Management/ Social Resource Management; Concept Nursery; New Extension strategies like Ryuthu Bazaars etc. Programmes under this banner have been organized in Kerala, Karnataka and Jammu and Kashmir. A one day seminar "Towards Vision 2020 A.P. Agriculture" co-sponsored by MANAGE, Society of scientists for Advancement of Agriculture, and Farm and Rural Science Foundation, Hyderabad was organised on July 31, 1999 at MANAGE. There were 52 participants who included internationally renowned scientists in the field of agriculture and members of the Society, Commissioners of the Dept of Agriculture, Horticulture and other officers of A.P. Govt., faculty of ICRISAT, ANGRAU, ASCI and MANAGE. The objective was to present a total perspective of A.P. agriculture from the point of view of developing an effective strategy and address how the vision could be realised. The papers focused upon the trends of growth, interrelationships to develop this core sector, make an analysis of the present framework and address how the vision could be realised. The seminar was divided into five technical sessions dealing with the broad framework of agricultural development, agri-business, agri-industries scenario; horticulture; husbanding of crop resources; water resources; and dryland agriculture. MANAGE has launched a series of programmes on " New Dimensions of Extension Management" for Joint Directors/District Level Officers/ Heads of Agriculture and allied departments in different states. The purpose is to orient senior Agricultural Extension personnel to key issues in extension management. Objectives
The contents of the Programme include Extension Management – background and future challenges; Man Management; Cyber Extension; Agri-Business Scenario; Natural Resource Management/ Social Resource Management; Concept Nursery; New Extension strategies like Ryuthu Bazaars etc. Programmes under this banner have been organized in Kerala, Karnataka and Jammu and Kashmir. |
To create a venue for farmers to
sell their own produce directly to consumers.