MANAGE-Centre for Innovation and Agripreneurship (CIA) is hosted at the National Institute of Agricultural Extension Management (MANAGE). The centre’s main focus is to support Agri-Startups & help them expand their services & become commercially successful.

In the digital era, with most businesses shifting online, having a strong digital presence is slowly becoming one of the prerequisites for Agri-startups & Agripreneurs to thrive & be commercially successful. Creating a strong digital footprint can be challenging & at times a daunting task for many startups. Startup founders often resort to seeking help from digital marketing experts in their primary stages & are themselves not aware of latest trends in the field & have to completely rely on outside help.

MANAGE-CIA started the 5 Day online Training Program to precisely address the above mentioned gaps & equip Startups with foundational skills when it comes to Digital Marketing.

The training aims to provide participants with an overall understanding of digital marketing, online marketing platforms, mainly web analytics, social media tools, marketing through search engines, search engine optimization, mobile marketing, email marketing, pay per click, digital display marketing, content marketing and other ways of digital marketing. The training also focuses on the capacity building of Agri-startups for revenue generation through digital marketing, self-website development strategies & activities, and making them aware of the latest trends in social media marketing.

Objectives of the program

• To provide a comprehensive understanding of Digital Marketing
• Hands-on experience on the tools and metrics of Digital Marketing
• Assist Startups to run their own Digital Marketing Campaign

Benefits of the Training program for the participants

• Participants will gain information/working knowledge and on-the-job experience about the effective usage of the digital platforms for the promotion of business ventures.
• Participants will gain understanding on the major difference between traditional marketing & digital marketing and different types of digital marketing practices.
• Participants will gain information regarding the different effective methods, tools and techniques used for digital marketing.
• Participants will gain information on Effective techniques used for website development for Agri-startups and promotion of business through websites.
• It will help them to identify the Importance of different social media platforms like Facebook, What’s App, Instagram, Linked In, etc. and how to generate revenue from the same.
• Participants will gain understanding on the role and use of E-commerce websites in digital marketing and the cost-margin ratio for the promotion of products through e-commerce.
• The program will help them to know how to reach a wider audience, scale their business further, and generate more revenue by using digital platforms.
• The program will help them to find out the future opportunities
for promotion of business through digital marketing.

Eligible Participants

• Agri-Startups
• Aspiring Entrepreneurs
• Professionals in Startup Ecosystem
• Agricultural Extension Professionals
• Startup Ecosystem enablers
• Idea Stage / Pre-Idea stage Entrepreneurs / Startups

Apply Online