Semester I  - Course 103: Communication for Development (4 Credits)

Block I

1

Communication - concepts, their characteristics, and Principles, models 

2

Communication Process and Elements of Communication 

3

Fidelity of communication, communication competence and empathy, communication effectiveness and credibility, feedback

4

Key communicators - Meaning, characteristics and their role in development

Block II

1

Forms of Communication and communication skills

2

Barriers in communication

Block III

1

Role of Mass media and its operationalisation 

2

Community Radio and its operationalisation 

3

Modern Communication media - Electronic video, teletext, teleconference, and computer assisted instruction, computer technology and its implications, digital media 

Block IV

1

Knowledge management and agricultural innovation system

2

Use of ICT in agricultural development