Good marketing makes the company look smart. Great marketing makes the customer Feel smart.

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-Joe Chernov

In the era of the digital revolution, if you don’t know digital marketing, then you don’t know Marketing at all. In this era, new technologies have opened immersive opportunities for new methods for marketing. Different marketing strategies and advertisement & promotional methods through digital marketing have opened new possibilities for entrepreneurs and Startups for flourishing their business and dreams. But creating a footprint in digital marketing for startups is difficult, most of the startups are taking the support of digital marketing experts for their digital campaign/advertisement, which is very expensive. Startups are less aware of the latest trends, methods and tools in digital marketing.

MANAGE–Centre for Innovation & Agripreneurship (CIA) offers a dynamic 10-day training program on “Digital Marketing Skills for Agri-Startups” aimed at equipping individuals with essential digital marketing expertise.

Objectives of the program

• To provide a comprehensive understanding of Digital Marketing
• Hands-on experience on the tools and metrics of Digital Marketing
• Assist Startups to run their own Digital Marketing Campaign

Benefits of the program for the participants

This online training program is designed to help participants gain practical knowledge and skills in digital marketing. Whether you're a startup or an aspiring entrepreneur, this course will guide you through the most important areas of online marketing.

Here’s what you’ll learn during the program:

• Basics of Digital Marketing - Understand how digital marketing works and why it's important today.
• Social Media Marketing - Learn how to promote your brand or product effectively on platforms like Facebook, Instagram, Twitter, etc.
• Web Analytics - Know how to track your website and social media performance using digital tools.
• Search Engine Optimization (SEO) - Discover how to rank your website higher on Google and attract more visitors.
• Search Engine Marketing (SEM) - Learn how to run paid ads on search engines like Google.
• Content Marketing - Create engaging and useful content that attracts and retains customers.
• Mobile Marketing - Reach customers through mobile phones using different strategies.
• Email Marketing - Learn how to write and send effective marketing emails.
• Pay-Per-Click (PPC) Advertising - Understand how to set up and run paid ad campaigns online.
• Digital Display Marketing - Explore banner ads and other visual advertising options.
• Self-Website Development - Get guidance on how to build your own website for your startup.
• Revenue Generation Tips - Learn how to use digital marketing for growing your business and increasing sales.
• Latest social media Trends - Stay updated with the new and effective social media strategies.

This program focuses on practical learning and capacity building, especially for startups, so you can start applying what you learn right away.

Eligible Participants

• Early-stage Agri-Startups & Entrepreneurs
• Individual who struggling with online marketing
• Professionals, guiding or mentoring Agri-startups
• Anyone keen to learn modern agri-marketing techniques

Structure of the program
The program is a 10 Days Digital Marketing training program. It consists of 14-hour sessions spread across 7 days followed by one-on-one hand holding sessions for 3 days. It’s one of its kind paid programs with applicant fees at ₹ 5000/- for Indian and $ 60/- for international participants.

The program works to equips agripreneurs and startups with essential digital marketing skills to build their online presence, boost visibility, and drive business growth through practical tools, strategies, and insights into the evolving digital landscape."

Application Link: https://forms.gle/De2QhETfYPCPmCceA