Digital Marketing Skills for Agri-Startups
MANAGE-Centre for Innovation and Agripreneurship (CIA) is hosted at the National Institute of Agricultural Extension Management (MANAGE). The centre’s main focus is to support Agri-Startups & help them expand their services & become commercially successful. In the digital era, with most businesses shifting online, having a strong digital presence is slowly becoming one of the prerequisites for Agri-startups & Agripreneurs to thrive & be commercially successful. Creating a strong digital footprint can be challenging & at times a daunting task for many startups. Startup founders often resort to seeking help from digital marketing experts in their primary stages & are themselves not aware of latest trends in the field & have to completely rely on outside help. MANAGE-CIA started the 5 Day online Training Program to precisely address the above mentioned gaps & equip Startups with foundational skills when it comes to Digital Marketing. The training aims to provide participants with an overall understanding of digital marketing, online marketing platforms, mainly web analytics, social media tools, marketing through search engines, search engine optimization, mobile marketing, email marketing, pay per click, digital display marketing, content marketing and other ways of digital marketing. The training also focuses on the capacity building of Agri-startups for revenue generation through digital marketing, self-website development strategies & activities, and making them aware of the latest trends in social media marketing. Objectives of the program