Capacity Building Training Programme for Agricultural Value Addition and Marketing Linkages” for officials of Ministry of Trade and Industry (MoTI), Malawi
The future of food is not in growing more alone, but in growing smart and adding value. - Paul Polman
The future of food is not in growing more alone, but in growing smart and adding value.
- Paul Polman
About the Comprehensive Training Program As part of the Triangular Development Cooperation (TrC) project between India-Germany-Malawi, a "Comprehensive Training Program on Agricultural Value Addition, Innovation, and Market Readiness in India" was proposed to strengthen the value addition sector for agricultural commodities in Malawi. The Program was funded by the Ministry of Trade and Industry, Government of Malawi. It aimed to provide learning opportunities through expert sessions, hands-on training, and field visits to leading value addition institutes across India. The initiative was designed to build capacity, promote innovation, and enhance market readiness for agricultural stakeholders in Malawi. Key focus areas included value addition technologies, agribusiness trends, innovation, financial management, and entrepreneurship promotion. Participants also gained exposure to India's industrial practices, government support initiatives, and strategies for empowering women entrepreneurs. This initiative was expected to build capacity and promote sustainable agribusiness development in Malawi. Bringing together the expertise of three leading Indian institutions — MANAGE, AIC-ADT Baramati Foundation, and AIC Banasthali Vidyapith Foundation — this specialized training program was designed to empower officials from the Department of SMEs, Cooperative & Value Addition (Ministry of Trade & Industries, Government of Malawi). The initiative focused on enhancing their capabilities in agricultural value addition, fostering innovation, strengthening market readiness, and promoting entrepreneurship development.
Structure of the overall Training Program The program spanned 20 days across three different states in India under three leading Indian institutions — MANAGE, AIC-ADT Baramati Foundation, and AIC Banasthali Vidyapith Foundation, providing participants with unique perspectives and hands-on experience in various aspects of agricultural value addition. Additionally, it offered valuable insights into community-level agri-entrepreneurship development in India. During the first 10 days (April 1–10), the "Capacity Building Training Programme for Agricultural Value Addition and Marketing Linkages" was conducted at MANAGE, Hyderabad. This was followed by a 5-day training program (April 11–15) at AIC Banasthali Vidyapith Foundation, Jaipur, titled "Technical Exchange Program on Innovation, Value Addition, and Women Entrepreneurship." The final phase consisted of a 5-day hands-on training program (April 16–20) on "Agricultural Value Addition, Packaging, Branding, and Marketing," conducted at AIC-ADT Baramati Foundation, Pune.
Participants of the Training Program A total of five officials from Department of SMEs, Cooperatives, and Value Addition, Malawi, took part in the training program. The information regarding the participating officials is provided below- 1. Ms. Jacinta Chipendo - Deputy Director of Value Addition 2. Mr. Geoffrey Chimowa - Acting Chief Value Addition Officer 3. Mr. Master Mzuzi - Principal Value Addition Officer 4. Ms. Lisbert Kumatso - Principal Enterprise Development Officer 5. Mr. Roy Kalima - Enterprise Development Officer
About Training Programme conducted at MANAGE, Hyderabad As part of “Comprehensive Training Program on Agricultural Value Addition, Innovation & Market Readiness in India”, MANAGE has conducted 10 days “Capacity Building Training Programme for Agricultural Value Addition and Marketing Linkages” for MoTI officials of Malawi.
Objectives of the Training Program This training program was designed with the objective of providing a comprehensive understanding of emerging Indian value addition technologies in agriculture and allied sectors. It aimed to offer insights into current agri-business trends and innovations, while also exploring the vast scope of value addition opportunities.
Insides of the Training Program During this program, participants were introduced to key concepts of financial management for agribusiness and sustainable practices, and were equipped with the diverse skill sets required to run an enterprise successfully. The program also focused on developing competencies in risk management, agri-entrepreneurial leadership, and familiarizing participants with various revenue generation models. Additionally, it emphasized the importance of building strong networks for agripreneurs and learning from the success stories and case studies of established agripreneurs to inspire and guide aspiring entrepreneurs.
Benefits of the Training Program